Completeness (Data values)
The degree to which all required data values are present.
- •More effective and efficient execution of business processes that rely on complete data fields for each record.
- •Enhanced ability to segment markets, personalize customer interactions, and tailor services based on full attribute sets.
- •Improved data quality and reliability for downstream analytics, BI reporting, and AI/ML models.
- •Reduced exceptions, manual interventions, and fallbacks in automated processes and decision engines.
- •Process failures, delays, or incorrect execution due to missing critical data values (e.g., missing shipping address, undefined product category).
- •Inability to effectively personalize marketing, target specific customer segments, or make accurate risk assessments due to incomplete profiles.
- •Poor performance, bias, or failure of AI/ML models trained or operating on data with many missing values.
- •Increased manual effort and cost to fill in missing data, handle exceptions, or perform data cleansing.
%
Percentage of the possible data values that are present.
Logistics: All required flags (e.g., DG, Reefer Temperature Setting, Out-of-Gauge dimensions) have populated values for containers where applicable.
Customer Service: Every customer feedback record has a value for the 'Satisfaction Score' (e.g., 1-5 scale).
Order Processing: The 'Quantity Ordered' field contains a valid numerical value for every line item in an order.
Logistics: Dangerous goods flag (value) missing for a container carrying hazardous materials, leading to improper storage and safety risks.
Customer Service: The 'Resolution Code' field is blank for many closed customer support tickets, preventing analysis of issue resolution types.
Order Processing: The 'Shipping Address' field is empty in several customer orders, halting the fulfillment process.
Address Validation Service (e.g., USPS/Loqate) improves 14
Mandatory Field Completeness improves 14
Material Safety Data Sheet (MSDS) Linkage improves 14
Asset Criticality Classification improves 14
Vendor Master Completeness improves 14
Financial Performance
Critical for Net Profit Margin accuracy and reliability
Financial Performance
Critical for Return on Invested Capital (ROIC) accuracy and reliability
Financial Performance
Critical for Free Cash Flow (FCF) accuracy and reliability
Financial Performance
Critical for EBITDA Margin accuracy and reliability
Financial Performance
Critical for Gross Profit Margin accuracy and reliability
Financial Performance
Critical for Working Capital Ratio accuracy and reliability
Human Resources
Critical for Employee Turnover Rate accuracy and reliability
Health & Safety
Critical for Lost Time Injury Frequency Rate (LTIFR) accuracy and reliability
Human Resources
Critical for Training Hours Per Employee accuracy and reliability
Human Resources
Critical for Absenteeism Rate accuracy and reliability
IT Operations
Critical for IT System Uptime accuracy and reliability
IT Operations
Critical for Mean Time To Repair (MTTR) accuracy and reliability
IT Security
Critical for Cybersecurity Incident Rate accuracy and reliability
Operational Efficiency
Critical for Terminal Dwell Time (Import) accuracy and reliability
Asset Productivity
Critical for Berth Moves Per Hour (BMPH) accuracy and reliability
Operational Efficiency
Critical for Truck Turnaround Time accuracy and reliability
Service Level
Critical for On-Time Performance (Vessel/Flight/Truck) accuracy and reliability
Quality Management
Critical for Cargo Damage Rate accuracy and reliability
Operational Efficiency
Critical for Vessel Turnaround Time accuracy and reliability
Asset Productivity
Critical for Fleet Utilization Rate accuracy and reliability
Cost Management
Critical for Fuel Efficiency (MPG or L/100km) accuracy and reliability
Asset Productivity
Critical for Overall Equipment Effectiveness (OEE) accuracy and reliability
Operational Efficiency
Critical for Manufacturing Cycle Time accuracy and reliability
Quality Management
Critical for First Pass Yield (FPY) accuracy and reliability
Quality Management
Critical for Scrap Rate accuracy and reliability
Asset Productivity
Critical for Production Capacity Utilization accuracy and reliability
Asset Reliability
Critical for Downtime Percentage accuracy and reliability
Operational Efficiency
Critical for Changeover Time accuracy and reliability
Cost Management
Critical for Maintenance Cost as % of Asset Value accuracy and reliability
Asset Reliability
Critical for Asset Uptime accuracy and reliability
Operational Output
Critical for Production Volume (Barrels/Day, MWh) accuracy and reliability
Asset Reliability
Critical for Mean Time Between Failures (MTBF) accuracy and reliability
Sustainability
Critical for Energy Intensity accuracy and reliability
Asset Reliability
Critical for Generation Reliability accuracy and reliability
Environmental Compliance
Critical for Emissions Rate (CO2/Unit) accuracy and reliability
Environmental Compliance
Critical for Water Usage Efficiency accuracy and reliability
Supply Chain Management
Critical for Inventory Turnover accuracy and reliability
Service Level
Critical for Perfect Order Rate accuracy and reliability
Supply Chain Management
Critical for Days of Supply (DOS) accuracy and reliability
Service Level
Critical for Order Fill Rate accuracy and reliability
Inventory Management
Critical for Stockout Rate accuracy and reliability
Working Capital
Critical for Cash-to-Cash Cycle Time accuracy and reliability
Supplier Performance
Critical for Supplier On-Time Delivery accuracy and reliability
Demand Planning
Critical for Forecast Accuracy accuracy and reliability
Extraction Efficiency
Critical for Ore Recovery Rate accuracy and reliability
Productivity
Critical for Tons Per Operating Hour accuracy and reliability
Asset Productivity
Critical for Haul Truck Cycle Time accuracy and reliability
Project Management
Critical for Project Schedule Performance Index (SPI) accuracy and reliability
Project Management
Critical for Construction Cost Performance Index (CPI) accuracy and reliability
Quality Management
Critical for Rework Rate accuracy and reliability
Production Efficiency
Critical for Crop Yield Per Acre accuracy and reliability
Production Efficiency
Critical for Feed Conversion Ratio accuracy and reliability
Customer Experience
Critical for Customer Satisfaction Score (CSAT) accuracy and reliability
Customer Experience
Critical for Net Promoter Score (NPS) accuracy and reliability
Customer Service
Critical for First Call Resolution Rate accuracy and reliability
Compliance & Risk
Critical for Regulatory Compliance Rate accuracy and reliability
Compliance & Risk
Critical for Audit Findings Per Period accuracy and reliability
Sustainability
Critical for Carbon Footprint Per Product accuracy and reliability
Sustainability
Critical for Waste Diversion Rate accuracy and reliability
Sustainability
Critical for Renewable Energy Percentage accuracy and reliability
Quality Management
Critical for Warranty Claim Rate accuracy and reliability
Customer Experience
Critical for Customer Retention Rate accuracy and reliability
Workforce Efficiency
Critical for Labor Productivity accuracy and reliability
Operational Efficiency
Critical for Schedule Adherence accuracy and reliability
Asset Reliability
Critical for Equipment Reliability Factor accuracy and reliability
Quality Management
Critical for Quality Defect Rate accuracy and reliability
Quality Management
Critical for Process Capability Index (Cpk) accuracy and reliability
Incident Management
Critical for Mean Time To Detect (MTTD) accuracy and reliability
Asset Productivity
Critical for Asset Utilization Rate accuracy and reliability
Workforce Efficiency
Critical for Revenue Per Employee accuracy and reliability
Business Health
Critical for Backlog-to-Revenue Ratio accuracy and reliability
Asset Reliability
Critical for Pipeline Integrity Index accuracy and reliability