Completeness (Data values of an attribute)
The degree to which all required data values of an attribute are present.
- •Ensures specific critical attributes are consistently populated across all records, supporting key processes.
- •Improved reliability of analyses or reports that depend heavily on certain key attributes.
- •Reduced need to make assumptions or impute values for frequently missing attributes.
- •Better targeting and segmentation if key profiling attributes are consistently filled.
- •Inability to execute specific functions if a required attribute is frequently blank (e.g., cannot send email if email address attribute is empty).
- •Skewed or unreliable analysis if a key analytical attribute has many missing values.
- •Increased uncertainty in data-driven decisions if critical information points are often missing.
- •Operational delays or errors when processes require specific attribute values to proceed.
%
Logistics: The 'ContainerStatus' attribute has a non-null value (e.g., 'In Yard', 'On Vessel', 'Gated Out') for every container record in the TOS.
HR: The 'EmployeeID' attribute is populated for 100% of the records in the active employee table.
Inventory: The 'Last Stock Count Date' attribute is filled for all items that underwent a recent cycle count.
Logistics: Many records in the 'Customer' table have a blank 'PhoneNumber' field, hindering communication for delivery coordination.
HR: The 'Date of Birth' attribute is missing for 20% of employee records, impacting benefits administration.
Inventory: The 'Stock Location' attribute is null for a significant number of items in the warehouse management system, making them hard to find.
ISO 3166-1 Country Code Standard improves 15
ISO 4217 Currency Code Standard improves 15
Address Validation Service (e.g., USPS/Loqate) improves 15
Unique Equipment Identifier (Master Data) improves 15
ISO 6346 Shipping Container ID Standard improves 15
Standard Carrier Alpha Code (SCAC) improves 15
Wellbore Unique Identifier (WUID/UWI) improves 15
E.164 International Phone Number Format improves 15
ISO 8601 Date-Time Format improves 15
Mandatory Field Completeness improves 15
Unit of Measure Standardization improves 15
Vendor Master Completeness improves 15
Shift Code Standardization improves 15
SKU Format Standardization improves 15
HS Code Validation (Harmonized System) improves 15
Product Category Classification improves 15
Port UNLOCODE Validation improves 15
Incoterms® Validation improves 15
Financial Performance
Critical for Net Profit Margin accuracy and reliability
Financial Performance
Critical for Return on Invested Capital (ROIC) accuracy and reliability
Financial Performance
Critical for Free Cash Flow (FCF) accuracy and reliability
Financial Performance
Critical for EBITDA Margin accuracy and reliability
Financial Performance
Critical for Gross Profit Margin accuracy and reliability
Financial Performance
Critical for Working Capital Ratio accuracy and reliability
Health & Safety
Critical for Lost Time Injury Frequency Rate (LTIFR) accuracy and reliability
Service Level
Critical for On-Time Performance (Vessel/Flight/Truck) accuracy and reliability
Cost Management
Critical for Maintenance Cost as % of Asset Value accuracy and reliability
Operational Output
Critical for Production Volume (Barrels/Day, MWh) accuracy and reliability
Supply Chain Management
Critical for Inventory Turnover accuracy and reliability
Service Level
Critical for Perfect Order Rate accuracy and reliability
Working Capital
Critical for Cash-to-Cash Cycle Time accuracy and reliability
Project Management
Critical for Construction Cost Performance Index (CPI) accuracy and reliability
Compliance & Risk
Critical for Regulatory Compliance Rate accuracy and reliability
Workforce Efficiency
Critical for Revenue Per Employee accuracy and reliability
Business Health
Critical for Backlog-to-Revenue Ratio accuracy and reliability