Customer Relationship Management (CRM) Lifecycle

The overall process of managing interactions and relationships with current and potential customers to drive sales, improve customer service, and increase retention.

Process Stages

1

Lead Generation & Acquisition

CRM_S01

Identifying and attracting potential customers through various marketing channels and campaigns.

2

Lead Nurturing & Qualification

CRM_S02

Engaging with leads, providing relevant information, and qualifying them based on interest and fit.

3

Sales Conversion & Opportunity Management

CRM_S03

Managing the sales pipeline, pursuing opportunities, negotiating deals, and closing sales.

4

Customer Onboarding & Service Delivery

CRM_S04

Successfully onboarding new customers and ensuring smooth delivery of products/services.

5

Customer Support & Issue Resolution

CRM_S05

Providing ongoing support, addressing customer inquiries, and resolving issues effectively.

6

Customer Retention & Loyalty Building

CRM_S06

Engaging existing customers, fostering loyalty, encouraging repeat business, and managing advocacy programs.

Local Network
Total KPIs
0

Measuring this lifecycle

Total Standards
0

Required across stages

Total DQ Dimensions
0

Critical for quality