Master Data ManagementSTD_2039v1

Customer Master Golden Record

Ensures single, authoritative customer record exists per unique business entity.

Owner: Unassigned

Updated: 10/31/2025

Business Rule

Multiple customer records fragment data, duplicate marketing spend, and confuse customer service.

Technical Implementation

MDM process with fuzzy matching on name, tax ID, address. Merge duplicates into golden record.

Examples

Good practices vs common violations

Good Examples

One master record for Acme Corp with all attributes complete

Poor Examples (Violations)

Three records for Acme Corp

ACME Corporation

Acme Co.

Additional Information

Target Industries

All

Status

active

Local Network

DQ Improvements

Data quality dimensions improved by this standard

Uniqueness (Objects)

high

The degree to which objects (of the real world) occur only once as a record in a data file.

Type: prevents

Uniqueness (Records)

high

The degree to which records occur only once in a data file.

Type: prevents

Quick Stats

Related KPIs0

DQ Improvements2

Versionv1

API Access

GET /api/standards/customer-master-golden-record