Data valuesDAMA: 36

Objectivity

The degree to which the data values are created in an unbiased manner.

Created: 10/30/2025
Business Impact
Positive Impacts
  • •Data collection and recording processes are free from personal bias or subjective influence.
  • •More trustworthy and impartial data for decision-making and performance evaluation.
  • •Fairer and more equitable outcomes when data is used for assessments or allocations.
  • •Increased credibility of analyses and reports based on unbiased data.
Negative Impacts (if poor quality)
  • •Skewed or biased data leading to unfair decisions, inaccurate assessments, or flawed conclusions.
  • •Erosion of trust if data is perceived as being manipulated or subjectively influenced.
  • •Potential for discriminatory outcomes if biased data is used in AI models or decision-making processes.
  • •Difficulty in achieving consensus or buy-in for decisions based on questionable data.
Technical Description

Grade

Examples
Good quality vs poor quality indicators
Good Quality Examples

Logistics: Incident reports for equipment damage capture factual descriptions of events based on evidence, without assigning blame or making subjective judgments.

Performance Reviews: Employee evaluations are based on pre-defined, measurable Key Performance Indicators (KPIs) and documented achievements.

Surveys: Customer feedback is collected using neutral, well-phrased questions, and responses are analyzed without pre-conceived biases.

Poor Quality Examples

Logistics: Sales forecasts for shipping volumes are consistently overestimated due to overly optimistic assumptions from the sales team who are incentivized on targets.

Performance Reviews: Employee performance ratings are subjectively influenced by a manager's personal relationship with the employee rather than objective criteria.

Surveys: Leading questions in a customer satisfaction survey are designed to elicit positive responses, skewing the results.

Local Network
Quick Stats
Dependent KPIs0
Improvement Standards0
CategoryData values
API Access
GET /api/dq-dimensions/d7947319-bba4-4c8e-ad99-ef7b88ea03ed