DataDAMA: 46

Redundancy

The degree to which logically identical data are stored more than once.

Created: 10/30/2025
Business Impact
Positive Impacts
  • •Reduced data storage costs and streamlined data management.
  • •Improved data consistency as updates only need to be made in one place (if mastered).
  • •Simplified data landscapes and reduced complexity.
  • •Lower risk of inconsistencies arising from multiple, out-of-sync copies of data.
Negative Impacts (if poor quality)
  • •Increased storage costs and inefficient use of resources.
  • •Higher risk of data inconsistencies if redundant copies are not synchronized perfectly.
  • •Increased complexity in data management, updates, and reconciliation.
  • •Wasted effort in maintaining and validating multiple instances of the same data.
Technical Description

Number

Examples
Good quality vs poor quality indicators
Good Quality Examples

Logistics: Customer address is stored once in a central Customer Master Data system, and all other systems reference this single source of truth.

HR: Employee data is mastered in the HRIS, and other systems requiring employee information access it via integration or replication from this authoritative source.

Product Management: Product Information Management (PIM) system acts as the central repository for all product data, which is then syndicated to other channels.

Poor Quality Examples

Logistics: Customer address information is stored redundantly in the sales system, billing system, and shipping system, leading to inconsistencies when an address changes and isn't updated in all places.

HR: Employee emergency contact details are captured in the HRIS, a separate departmental spreadsheet, and a local manager's contact list.

Product Management: The same product specifications (e.g., dimensions, weight) are manually entered and stored in the ERP, the e-commerce platform, and the marketing collateral database.

Local Network
Quick Stats
Dependent KPIs0
Improvement Standards0
CategoryData
API Access
GET /api/dq-dimensions/d170a801-e22c-4b7f-8708-d06803c4243d