DataDAMA: 19

Confidentiality

The degree to which disclosure of data should be restricted to authorized data consumers.

Created: 10/30/2025
Business Impact
Positive Impacts
  • •Protection of sensitive business, customer, and personal information from unauthorized disclosure or theft.
  • •Maintenance of customer and employee privacy, fostering trust and loyalty.
  • •Safeguarding of valuable trade secrets, intellectual property, and competitive intelligence.
  • •Adherence to data privacy and security mandates, avoiding breaches and associated penalties.
Negative Impacts (if poor quality)
  • •Leakage or theft of sensitive data leading to competitive disadvantage, financial loss, or personal harm to individuals.
  • •Severe erosion of customer, partner, and employee trust if privacy or confidential information is breached.
  • •Loss of intellectual property, strategic plans, or M&A information.
  • •Legal and financial repercussions, including fines and lawsuits, for failing to protect confidential data.
Technical Description

Grade

Examples
Good quality vs poor quality indicators
Good Quality Examples

Logistics: Access to sensitive financial data, such as terminal profitability reports, is strictly restricted based on user roles and multi-factor authentication.

HR: Personal Identifiable Information (PII) of employees is encrypted at rest and in transit, with access logged and audited regularly.

R&D: Intellectual property and trade secrets are stored in a highly secured environment with granular access permissions and continuous monitoring for unauthorized access attempts.

Poor Quality Examples

Logistics: Competitively sensitive customer contract details and pricing information are accessible by unauthorized personnel or through poorly secured APIs.

HR: Employee salary and performance review data is stored in a shared folder accessible to all network users.

R&D: Unpatented research findings and new product designs are stored on systems without adequate access controls, risking industrial espionage.

Local Network
Quick Stats
Dependent KPIs0
Improvement Standards1
CategoryData
API Access
GET /api/dq-dimensions/0fd1b597-f074-4e60-a37f-f948394fb6ff