Introducing a New Product Category

Business Definition Management

The Missing Layer Between Business Logic and Execution

Not a data catalog. Not a BI tool. Not a semantic layer.
This is the governance layer your organization needs.

← Business Owns This
Business Definition Layer
KPIs, Standards, DQ, Processes - Governed with Approvals
↓ API
← IT Executes This
Semantic Layer (dbt, Cube.js)
Executes definitions consistently
↓
BI Tools (Tableau, Power BI)
Visualizes results
Deploy in Your Environment
Your infrastructure, your data, your control
231 Pre-Built Definitions
Start with expertise, customize to your needs
API-First Architecture
Integrate with your existing stack seamlessly

See the art of possible • No signup required

The $450 Billion Problem

Definition Drift is Costing You Millions

When "Revenue" means 7 different things to 7 different teams, chaos is inevitable.

Real Example: Same Company, Same KPI
"What's Our Revenue?"
Sales Team:
Booking value at signature = $482M
Finance Team:
GAAP recognized revenue = $461M
EMEA Region:
IFRS 15 compliant = $438M
Operations:
Cash collected = $509M
Board Meeting: "Which number is right?"
45 minutes wasted reconciling. Every. Single. Month.
Annual Cost: $8.2M
❌ Data Catalogs
Document WHERE data is, not WHAT it means
❌ Semantic Layers
Execute logic, don't govern WHO approves it
❌ BI Tools
Each creates its own version of "truth"
✨ The Solution: Decoupled Architecture
Separate governance (WHAT to calculate) from execution (HOW to calculate)
Business Defines Once:
  • • "Revenue = GAAP ASC 606"
  • • Owner: CFO
  • • Approved: Jan 15, 2024
  • • EMEA uses IFRS 15 (documented)
Everyone Consumes via API:
  • • dbt queries for formula
  • • Tableau queries for formula
  • • Python scripts query for formula
  • • Always in sync, always approved
The Art of Possible - Interactive Demo

Experience What This Enables

This demo shows what your organization could deploy in your environment

Definition Chaos Cost Calculator
Calculate the hidden cost of misaligned business definitions

💥 The Hidden Cost:

Annual Cost
$0
Hours Wasted/Year
0
Meeting Hours
0
Reports Affected
0
💰 Potential Annual Savings
$140,625
ROI typically achieved in
3-6 months

* Calculations based on industry averages: 15 minutes per definition per analyst annually for clarification, reconciliation, and rework. Your actual costs may vary.

Definition Chaos Simulator
See the problem in action: What happens when everyone defines things differently?

🤔 What is "Revenue"?

Click below to see how 4 different analysts defined it in your organization...

* Based on real scenarios observed in enterprise organizations. Individual results may vary.

Live KPI Lookup Tool
Try it now: Search our 72 pre-loaded KPI definitions in real-time

Start typing to search 72 pre-loaded KPIs...

Try: "Revenue", "Profit", "Customer", "Employee", "Cash Flow"

💡 This is how it works: Everyone in your organization queries the SAME system for definitions. No more guessing, no more conflicts, no more wasted time.

About This Demo

This is a working demonstration showing what's possible when you deploy Business Definition Management in your environment.

What You Get:
  • • Complete codebase
  • • 231 pre-built definitions
  • • 22-table architecture
  • • Deployment guides
You Customize:
  • • Your KPIs and definitions
  • • Your approval workflows
  • • Your branding
  • • Your infrastructure

Is This For You?

Answer YES to 3+ questions = You need this

📊 Definition Drift Indicators
🏢 Organizational Signals

3-4 YES: Moderate risk - plan evaluation
5+ YES: High risk - urgent action needed

Building in Public

🔍 Full Transparency

This is a working demonstration platform currently at 70% completion

Updated November 2025 • Live at definitions.quirkyswirl.com

Current Progress70%
76 of 108 items completeTarget: 85% Customer-Ready by Dec 2025
✅ What Works Today:
  • Browse ALL 231 definitions (4 types: KPIs, Standards, DQ, Processes)
  • Complete documentation (9 comprehensive guides)
  • Interactive demos & calculators
  • Network visualization & search
  • Complete database (22 tables, 231 definitions, 1000+ relationships)
🔧 Fixing Now (Customer-Ready at 85%):
  • Fix definition detail pages (currently 404)
  • Fix analytics dashboard (currently 500 error)
  • Create API documentation page
  • Make workflow board functional
  • Mobile optimization & polish
Why Show This?

This is an educational platform, not a sales pitch. We're showing the concept of Business Definition Management and what's possible when organizations deploy this in their environment.

Being transparent about progress:

  • ✓ Builds trust (no hidden limitations)
  • ✓ Manages expectations (you know what you're getting)
  • ✓ Invites feedback (help us prioritize what matters)
  • ✓ Shows vision (clear path to 75% and beyond)

Note: At 70%, the platform is functional with all major features working. We're fixing bugs and adding polish for customer-readiness.

How You Deploy This

Your environment. Your data. Your control.

1. License Codebase

Complete Next.js application with 231 pre-built definitions, 22-table schema, and governance workflows

2. Deploy Your Way

Vercel + Supabase (30 min), AWS, Azure, GCP, or on-premise. Your infrastructure, your choice

3. Load Your Data

Start with 231 definitions, customize for your KPIs, your business units, your governance rules

What You License
Complete Platform:
  • • Full source code (Next.js, TypeScript)
  • • 22-table database architecture
  • • 231 pre-built industry definitions
  • • Approval workflows & audit trails
  • • RESTful API
  • • Multi-entity support
Implementation Support:
  • • Deployment guides (all platforms)
  • • Email support during setup
  • • Video walkthroughs
  • • API integration examples
  • • White-label customization options
  • • Optional consulting services

Ready to Explore the Concept?

See 231 pre-loaded definitions in action. Understand what Business Definition Management means for your organization.

This is a demonstration platform • Deploy in your environment with your data